Financial Expertise Built Around the Business
Standard Principles brings expertise in the financial demands of construction and real estate including job costing, draw schedules, revenue recognition, cost-to-complete, and WIP schedules. This is the language of the job site that most general accountants miss.Â
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Great financial work, however, is not limited to one industry. Standard Principles is proud to bring that same level of care to clients outside of construction and real estate as well. Experience includes building custom homes and financially managing land development, as well as conducting ongoing financial support of trade companies and forensic financial audits for clients navigating divorce.
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Regardless of the industry, every engagement follows the same standard: accurate, audit-ready financials built around the specific needs of the business.
Standard Principles offers three core levels of support: Bookkeeper, Controller, and CFO. Each level can be customized to fit the business, rather than forcing a standard package.
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Need something beyond the standard package? Specialized services are also available, including forensic accounting, onsite training, bookkeeping cleanup, and custom reporting.
Basic Services
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Taxes
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Advisory and guidance
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Profitability reports
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Cash flow reporting
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4 monthly financial reports
CFO
Bookkeeper
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Full-cycle payables and receivables
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Bank reconciliations
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Basic financial reports
Controller
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Oversee accounting functions
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Manage internal controls
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Payroll
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4 monthly financial reports
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"How do I know which one I need?"
A Bookkeeper handles the day-to-day: recording transactions, reconciling accounts, processing payables and receivables, and keeping your books accurate and current. Think of it this way: the Bookkeeper enters the numbers and then tells you what happened.
A Controller builds on the foundation of a Bookkeeper — overseeing the accounting function, ensuring accurate financial reporting, managing internal controls, and making sure your numbers are audit-ready and compliant. In general, the Controller makes sure the numbers are accurate and organized.
A CFO operates at the strategic level — using accounting numbers to forecast, guide cash flow decisions, evaluate project profitability, and help you plan for growth. All in all, the CFO tells you what the numbers mean and what to do next.
Specialized Services
Job Costing and Cash Flow Management​
Property Management and Reporting
Financial Reporting
Project cost tracking and cash flow management for commercial and residential projects, providing clear visibility into where every dollar is going.
Streamlined accounting and reporting built for property management companies, keeping financial processes organized and running smoothly.
Clear, accurate financial reports that show exactly where the business stands and provide the information needed to make confident decisions.
Audit and Assurance
Transparent, organized financials designed to keep the books audit-ready and reduce the scramble when questions arise.
Tax Planning and Compliance
Tax complexities are carefully managed to maintain compliance while identifying opportunities to legally minimize tax liability.
Data Reporting and Analyzing
Raw financial data transformed into automated dashboards and financial models using Excel and Power BI, making financial tracking more efficient and meaningful.
Client Training and Support
Hands-on training and ongoing support designed to give accounting teams the knowledge and confidence needed to manage day-to-day financial responsibilities.
Bookkeeping Cleanup
Messy books, cleaned up and brought into GAAP compliance to create a fresh, accurate foundation to build on.
Forensic Accounting
Analysis of bank statements, ledgers, and digital financial data to pinpoint the source of discrepancies or identify potential fraud, and provide answers based on financial evidence.
Three levels of support. Specialized services. Built around the business.
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Whether the need is basic bookkeeping or full financial strategy, Standard Principles scales to fit the business. No one-size-fits-all packages and no paying for services that are not needed. Schedule a free discovery call today to discuss the right level of financial support and build a financial foundation as sold as the work being built on-site.