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Standards you can trust, Principles you can count on

Tailored Financial Services Specialized for the Real Estate Industry

Built for Builders, General Contractors, Developers, and Property Managers

We provide Job Costing, Cash Flow, and Audit-ready books that keep your project (and your bank) happy!

Certified AIPB Bookkeeper and QuickBooks Certified

Serving the Construction and Real Estate Industry

Standard Principles helps people build and manage real estate, not just crunch the numbers.

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  •  General Contractors

               Managing job costing across multiple active sites? Standard Principles provides clear budget-to-actual reporting, tracks project costs against estimates, and uses cost-to-complete reporting to identify potential overruns and profitability concerns before it's too late.

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  •  Custom Home Builders

               Losing sleep over retainage tracking and draw schedules that never match what the bank expects? Standard Principles handles that, along with WIP schedules, project profitability, and properly allocating income and costs as each home progresses through construction.

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  • Property Managers

               Managing financial activity across multiple properties requires more than keeping the books balanced. Standard Principles helps allocate CAM, property taxes, and insurance to the appropriate tenants, while tracking tenant payments and maintaining organized property-level financial records.

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  • Real Estate Developers

               As developments move through multiple lots and phases, keeping financial information organized becomes increasingly important. Standard Principles tracks retainage, organizes costs by lot and phase, and provides financial reporting that keeps development activity clear and manageable.

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From the job site to the balance sheet, Standard Principles brings clarity, accuracy, and insight to the numbers that matter.

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What Does a Fractional CFO Provide?

A Fractional CFO provides executive-level financial strategy, forecasting, cash flow planning, and reporting, all without the six-figure salary and benefits of a full-time hire.  Expert guidance scaled to the specific needs of the business, providing support when it's needed, with the flexibility to grow without being locked into one employee's skill set.  For construction and real estate businesses where cash flow shifts project to project, it provides expert-level support without adding the fixed overhead cost of a full time executive.

Accounting Support at Every Level

Three levels of support, from essential bookkeeping to full financial oversight, with specialized services available when needed.

 

  • Bookkeeper

The essentials, done right. Full cycle payables and receivables, bank reconciliations and basic monthly financial reports to keep the books accurate and current.

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  • Controller

A step up in visibility.  Oversees accounting functions, manages internal controls, and ensures accurate financial reporting for businesses that need more than just the basics.

 

  • CFO

Full financial oversight.  Forecasts and guides financial decisions, evaluates profitability, and operates at a strategic level.

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Need something more specialized?

Standard Principles also offers forensic accounting, onsite training, bookkeeping cleanup, and custom reporting to fit your exact needs.

The Standard Principles Difference

Standard Principles takes immense pride in delivering a product that reflects the same dedication to quality craftsmanship found in the real estate industry. While focusing on building the future, Standard Principles helps ensure the foundation behind the business remains rock solid. 

 

  • Construction is the language — Labor, materials, overhead, and complex revenue recognition are second nature to us, not a learning curve.

  • Over a decade of real estate experience — Fluency in construction and real estate software including QuickBooks, Yardi, MRI, Oracle, and more.

  • Audit-ready, always — Detailed accurate financial reporting designed to provide clarity, consistency, and confidence.

 

A strong build starts with a solid foundation.  Standard Principles provides the financial foundation needed to support informed decisions and sustainable growth.

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